Explaining the difference between SEO and PPC

Any business operating in today’s marketing landscape have heard of the terms search engine optimization and pay-per-click (SEO and PPC). These aspects of digital marketing can help build an online audience, capture leads, and generate traffic to your website. Though marketing professionals often use these terms, many business owners may not know the difference between the two.

So, what do these terms mean? And more importantly, how are these digital aspects are useful to your business?

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