Top 8 Best SEO Practices for Small Businesses

Finding the best SEO practices can be a great way to get your business or brand organic traffic from search engines. Figuring out your SEO leads to more attention and more clicks from your target audience.

Experts have spent years mastering their SEO skills and have the right tools, knowledge, and passion for helping you get discovered by your target audience using modern SEO strategies.

8 Top SEO Best Practices for Digital

MarketingThere are eight SEO best practices to look for when you first get started.

SEO Best Practices #1: Research Your Audience

Before you start integrating keywords and phrases into your website, know how your audience speaks and their search queries.

A successful SEO strategy begins with a deep understanding of the target audience. Put ourselves in your customers’ shoes and conduct in-depth research to determine what they search for, how they do it and the intent behind their search.

The key to a successful SEO strategy is to know your target audience well - what they search for, how they do it and the intent behind their search. Click To Tweet

Starting with this will allow your SEO keyword strategy to be more straightforward. You can note variations of keywords and phrases that might not have been known to your brand. As well, you can observe any topics being discussed that you can address.

Top SEO Practices

SEO Best Practices #2: Include 1-3 Keywords on Each Page

One of the most effective tactics of building a great SEO strategy is keyword placement. Each primary keyword or phrase should be highlighted on a different page of your website. Each page should have 2-3 secondary keywords to be incorporated into the content.

These keywords need to be scattered strategically and organically, and your content should flow with their integration.

It is important to remember that you should be selected with your target audience in mind. Think about what your consumers may be typing into their search query, and incorporate the key terms into your page.

There are excellent services out there that offer SEO like Google Adwords, and SEMRush can help you find the right keywords for your brand. Utilizing these resources can bump up your SEO without the hassle or stress of trying to figure it out yourself.

SEO Best Practices #3: Keyword in Your Page Title

Your title page is the first impression you give to search engines and can determine whether or not people click on your website.

Your most important meta tag is your page title. It lives at the top of all search listings for your website. It will be the first thing a searcher will read before entering your site. This is why your keyword should be one of the first words in your page title.

Your page title will have to fit within a specific space. There is a 70 characters max that any of your page titles should be. Think of it as half the length of your average tweet.

It is beneficial to include your brand name in your title as well, ensuring brand recognition. It allows your brand name easier to remember and more directly affiliated with your content.

SEO Best Practices #4: Include Keywords in the Description Tag

The description tag for each page should convince people to click on your page. It’s a short description, like a sales pitch, following your page title. The description tag is where you summarize your article in a concise, attention-grabbing, way that incorporates your keywords.

Keyword density is critical drafting the content for your site. Too many keywords in your description will be considered spam, and too few may keep your post from showing up in search results.

You should limit your keyword selection to 1-2 primary keywords and 2-3 secondary keywords. The content would appear to be valuable information, not spammy or gimmicky, to get top search results.

8 Top Best SEO Practices

It is recommended that your description tag is moderately longer than your title – around 155 characters. Similar to the page title rule, going over the allotted numbers of characters can cut off critical information. Potential readers could look for another website that they can easily find information.

SEO Best Practices #5: Keyword in a Custom URL

When the opportunity arises to customize any part of your website, take it. This can include custom URLs.

An SEO friendly URL integrates the primary keyword. The best practice is to include the primary keyword, or phrase, with a dash between each word. This also called a slug.

A customized URL can cement your brand authority. The SEO benefits of customizing your URL to your brand may be more subtle; Potential visitors will want to click on a link that is informative instead of a jumbled set of numbers and letters.

Specifically speaking to blog post pages, the inclusion of your primary keyword in the URL will go a long way for attracting visitors. Doing this can make your brand the authority on your unique topics.

SEO Best Practices #6: Create Internal Links

Linking to internal pages is a quick and easy way to generate better SEO. With the inclusion of several different internal links can help visitors navigate to other valuable information on your website.

In particular, within your blog content, you can add more links. These links between your pages offer to keep your readers invested and engaged on your site, increasing your Google search signals.

Remember that it is to your benefit to include your keyword in your H1 header tags. These are usually your titles or headlines and are the first text that a search engine will read in the body of your page. Utilizing keywords in your H1 tag will also be a boost for your HTML.

#EJUzzleTip: Include your keyword in your H1 header tags. These are usually your titles or headlines and are the first text that a search engine will read. Click To Tweet

SEO Best Practices #7: Link to Credible External Sites 

Once you completed with internally linking your site, it’s time to look externally for more links. When linking to credible websites, you build a relationship with your brand and associate their brand with your content. The sites that you link to may even return the favor by mentioning your brand.

This tactic is also called backlinking. Google has admitted that backlinks are the number one ranking factor being considered in their algorithm. Having inbound links to your website has a high value as it tells Google that your information is trustworthy.

It’s critical to be selective in which external sites you to and what sites are linking to you. Linking to a lot of subpar sites will not improve your SEO. The websites you link to should have relevance to your audience, within the same niche.

The SEO benefits of people linking to you aren’t noticeable right away. Although, consistently implementing this tactic over an extended period will be infused with quality content. The results will from this be unquestionably positive. These sections will improve your search rankings.

SEO Best Practices #8: Keywords in Image Tags

Content with relevant images can obtain 94% more vires than those without images. Let’s be clear, random images isn’t enough of a boost but, humans remember better with images.

Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. –Brain Rules

In adding images, you need to do your best to optimize them. This can be done by adding your primary keywords to both the image file name and the alt tags.

The Wrap Up

You should always implement ways to improve your SEO. These best practices should only be your foundation. Grow your SEO strategy by implementing these eight practices, and watch your SEO results rise.

Your content results are what other people are saying about it, which means, make your content as visible as possible. Watching your SEO is only the first step.

Are you ready to boost your SEO optimization efforts?

If you would like help getting started with your SEO strategy, Uzzle Media is glad to help. We can help you research your audience, keyword and phrases, and SEO optimized content. We will provide you with all the tools you need to start or improve your SEO needs.

Proving SEO Will Bring Traffic to Your Site

Any person that works in the SEO business knows that there is a certain level of reluctance when it comes to believing that search traffic will come from the work that is done in optimizing a site. Here are five ways to make your client aware that your SEO work is paying off!

  1. Reports on ranking and keyword improvements. SEO reports are done for each one of our clients on a monthly basis. This gives the client raw data on numerical increases coming straight from Google Analytics. Aside from raw data and mumbo-jumbo that the client usually does not understand, we take the time to set up a one-hour call to relay the feedback. We also use this data to make improvements to keywords that are not performing as we would expect or to look for new keywords.
  2. Keeping Track of Time. It’s important to keep your client in the loop of every single task you work on when it comes to their SEO or SEM campaign. For this reason, we use a project management system called Basecamp, in which we log in every hour of work and the specific task accomplished within that timeframe. This way you keep track of all your work, and your client can view it as well. This not only keeps your client informed but it builds trust.
  3. Scheduled Meetings. Whether it is once a month or once every two weeks, we always contact all of our clients for a scheduled call to update them on what has been going on with the progress of the projects that we are working on. We either speak with them in person or on the phone. That interaction alone gives the client a sense of trust and the information that they need to know that SEO work is being done correctly.
  4. Using other metrics. Aside from Google Analytics, you can prove to your client that your SEO work is being done in other departments other than just keyword rankings. You can use MOZ.com to show them how their errors and warnings have gone down to a minimum. You can also use tools to record the improvement in their social media. Another facet of  SEO is link building. You can track your link building efforts by logging how many links have pointed to their site since you started their campaign.
  5. Proving that SEO takes time. Not many clients are informed of the amount of work, time and effort that goes into getting them the organic traffic they need to make conversions. Most clients seek instant gratification. That’s simply not the way SEO works. You can inform your clients of the time factor by sending them articles or referring them to blog posts that talk about SEO and all the work and time that is involved. If the source is a trusted one, there should be no reason why they would still be skeptical about the work being done.

Explaining the difference between SEO and PPC

Any business operating in today’s marketing landscape have heard of the terms search engine optimization and pay-per-click (SEO and PPC). These aspects of digital marketing can help build an online audience, capture leads, and generate traffic to your website. Though marketing professionals often use these terms, many business owners may not know the difference between the two.

So, what do these terms mean? And more importantly, how are these digital aspects are useful to your business?

Read more “Explaining the difference between SEO and PPC”